Lack of an effective internal communications strategy limits an organization's ability to tap motivated employee teams. The four-step strategy framework — audit, plan, execute, measure.
LinkedIn in 2026 is the only platform where the full B2B buying committee sits on the same feed. 1B+ members, 310M weekly active, $8B+ annual ad revenue growing 20%+. The 2024 algorithm rewrite, the seven ad-product stack, the Microsoft Dynamics integration, and the five priorities every B2B CMO should allocate against.
Shonda Rhimes, John Wooden, Narendra Modi, Oprah, Reagan, Steve Jobs — the communicators our readers named, and what every PR pro can learn from them.
How Saudi Arabia rebranded itself — PIF as a brand vehicle, LIV Golf, Newcastle, F1, the Esports World Cup, NEOM, AlUla, HUMAIN, and the 2034 FIFA World Cup. The Saudi perception machine in 2026.
EPR audited PR conference programs, agency reading lists, syllabi, and executive interviews. The most frequently cited communications books in 2026 — by evidence.
Walmart $681B. Target same-day $9B+. Kroger digital $13B. Costco, Sam's Club, Best Buy, Home Depot, Lowe's. The 2026 retail convenience infrastructure and the EPR Retail Convenience Scorecard.
McDonald's filed suit against former CEO Steve Easterbrook last month to claw back $42 million in severance. The legal merits are one story. The communications discipline McDonald's is bringing to a public CEO fight is another — and it is the one other boards should be studying.
We asked marketers what the best marketing campaign of 2020 was. Volkswagen's "The Last Mile" led by a wide margin, with Gillette's "The Best Men Can Be" and Sephora's "Identify as We" taking the rest. What the three had in common.
The PR canon — Bernays, Cutlip-Center-Broom, Robert Phillips, Gini Dietrich, Deirdre Breakenridge, Ronn Torossian. What to read to understand the field.
Back in 2017, a student at Waterford School, an elite private school in Utah, a went to officials alleging an off-campus sexual assault.