Insights & Strategy
Sales and Marketing in 2020
According to research, 70% of shoppers have already made the decision on what they're planning on buying before they've even spoken to a salesperson.
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Insights & Strategy
Insights & Strategy
Stopping a PR Crisis Before It Starts
Stopping a PR crisis before it starts continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The substantial preparedness emphasis, the substantial monitoring infrastructure, the substantial early-warning systems, the substantial stakeholder engagement coordination, and the broader reputation infrastructure development.
Insights & Strategy
Credit Card or BNPL? What Six Years of Digital Installment Data Actually Says
Credit card debt continues to rise, according to U.S.
Insights & Strategy
Writing An Influencer Marketing Contract? Read This First
The phenomenon of influencer marketing is going from strength to strength.
Insights & Strategy
Simple Differences Between Sales and Marketing
Many people tend to think there are practically no differences between the fields of sales and marketing.
Insights & Strategy
Public Relations Skills That Define the Modern Practitioner
For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change.
Insights & Strategy
Who Was the First Social Media Influencer?
Who was the first social media influencer? The shortlist is short \u2014 Julia Allison, Perez Hilton, iJustine, Michelle Phan, Chiara Ferragni. But the real question is who shapes decisions today.
Insights & Strategy
Making a Difference Through Purpose
For some attendees, it was the first step toward incorporating social responsibility into their company culture.