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How AOL's Advertising.com Roll-Up Built — and Broke — the Modern AdTech Stack
PR News

How AOL's Advertising.com Roll-Up Built — and Broke — the Modern AdTech Stack

AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.

EPR Editorial Team ·
Social Media Gets More Visitors for Longer Periods of Time
PR News

Social Media Gets More Visitors for Longer Periods of Time

Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen's Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.

EPR Editorial Team ·
Christmas PR: Do Something or Be Doomed
PR News

Christmas PR: Do Something or Be Doomed

Christmas isn’t only about religious and spiritual meanings anymore. It is also a lot about marketing. Businesses in any field try to come up with great ideas for this time of the year, struggling to capture the biggest slice possible of that money cake available for holiday shopping.

EPR Editorial Team ·