In 2012, content curation was a personal-branding tactic. Fourteen years later, it's the operating discipline behind the most-cited independent publications — Stratechery, Platformer, Morning Brew. Four characteristics they share, and the template for any independent publication building authority today.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
From the 2012 Wikia top-10 milestone through the Fandom rebrand, Tesla and Apple fan ecosystems, Reddit's $60M licensing deals, and the TikTok brand-community convergence — the fan-wiki case file.
From the December 2012 Instagram terms controversy and pay-to-message test through Cambridge Analytica, Stop Hate for Profit, and the 2025 fact-checking change — the platform-criticism cycle case file.
In 2012, UK marketers were debating whether search and social would keep growing. Fourteen years later: both grew, both got restructured (Google AI Overviews, ChatGPT, Apple ATT, platform fragmentation), and both are now inputs to the AI Communications layer — the new buyer research substrate.
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
From the 2012 Pew finding through the rise of India, Indonesia, Brazil, TikTok at 1.5B, Reddit's trust layer, and the AI engine discovery layer — the global platform adoption case file.
On December 12, 2012, Pope Benedict XVI sent the first papal tweet. Fourteen years later, @Pontifex has carried three Popes — and the Vatican operates one of the most institutionally disciplined social media operations in the world.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Quality customer service is paramount in bringing in new clients and retaining old ones. AccurateLeads shares 4 simple tips on providing it. Check them out.