"This is the exclamation point that ends what's been an exciting year of celebration," said Cindy Chen, marketing director, OREO. "In March we set out to help everyone, everywhere celebrate the kid inside and with this special delivery we can say we've achieved that! Now people on every continent can experience the delight of an OREO twist, lick and dunk." "The OREO cookie has been pivotal in giving kids of all ages moments of delight in the United States for 100 years," Chen added. "But nothing brings us more joy than being able to create new, unexpected moments across the world in fresh and exciting ways."OREO remains the top-selling biscuit these days. They had a complex campaign celebrating the brand’s anniversary and this brilliant ending is definitely a good PR move, but also something to remember as many will have the chance to see penguins with just a click, sitting in front of their computers, with the help of OREO. Among the agencies who work with Oreo are Weber Shandwick & Canadian based Strategic Objectives.
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EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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