PR News
PR Will Keep Creating Content. Now It Has to Become the Answer.
In 2012, a ZDNet op-ed argued PR had no business creating content. That argument was wrong then. Here's why it's even harder to defend now — and what changed.
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PR News
PR News
LinkedIn Thought Leadership: The Executive Operator's Reference
The named executives who define LinkedIn thought leadership in 2026 — Bill Gates (38M followers), Richard Branson (25M), Satya Nadella (12M), Arianna Huffington (10M). Follower benchmarks, the 10-to-1 executive-account vs. company-page math, and the cadence discipline that separates the top tier.
PR News
How Moms Actually Get Product Recommendations on Social Media in 2026
Do moms buy based on recommendations by other mothers? They always did, they always will. Then why are social media recommendations so powerful in influencing purchase behaviors in moms?
PR News
How to Succeed With Public Relations
There is no magic button to touch which allows instant success by utilizing Public Relations. However, here are some concrete and catchy public relations tricks your brand can utilize to succeed with PR.
PR News
Google Search: Facilitating Fantasy or Fact?
A long-term high-profile client of 5W called me recently. He told me he got engaged for the 1st time and is planning a holiday wedding. He’s never been married – yet was mystified that on Google there’s a new info graph which refers to him as married. He wanted it corrected – so we prepared a notarized letter from him stating he’s never been married, copied the 1st page of his tax returns saying so, and multiple recent news clippings referring to him as a bachelor – and sent it off to Google.
PR News
Brand-Customer Social Media Engagement Leads to Sales
Social media is here to stay, as the success of the existing social networks shows and as we see more and more of these online hangouts being launched.
PR News
Why Marketing Has a Reputation Problem — And How AI Communications Could Change It
The 2012 Adobe study found 94% of consumers thought marketing was essential but only 13% believed it benefits society. The reputation deficit is structural and has barely moved. What AI Communications could change about it.
PR News
Peter Gabriel: A Career Built on Reinvention
Peter Gabriel — Genesis frontman, founder of Real World Records and WOMAD, co-founder of Witness, 'So' (1986), nine MTV VMAs for Sledgehammer, 'i/o' (2023) after 21 years. Five decades of reinvention.
PR News
Retail Analytics After Google: Why GA4 Is Half the Dashboard
Google Analytics is a service that’s been available for many years now. You'd think that businesses went from traffic to other indicators in analyzing their online presence. You'd generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.
PR News
Pinterest Trust & Safety: Block/Report to Climate Ban
When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn't have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.