Seeking to offer a wider variety of services to existing and new clients across the Sunshine Coast and greater Queensland area, public relations and marketing firms Amber James Consulting and Fresh PR & Marketing announced a partnership today. The two companies will merge into one business starting November 1st, 2012.
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
There are millions and millions of accounts on Twitter. Is anyone wondering what would an average user of this microblogging social network “look” like? What are their preferences? How many followers does they have and how many people do they follow? Well, a new comprehensive study from Beevolve of Twitter users worldwide has just been released and it offers quite interesting insights.
Viewers stopped tweeting about TV. They started asking AI. Discovery, hype, and renewal decisions now run through ChatGPT, Gemini, Perplexity, and Claude — not hashtags.
The Middle East seems to be the next stop for the British public relations company Four Communications. The agency looks to acquire a similar company in Dubai, thus consolidating its position on the market, and making its first acquisition in the region. Four Communications has offices in the United Arab Emirates and Oman, and already discussed takeovers with smaller rivals in Dubai prior to this desired purchase.
Tesla, Apple, Netflix, Glossier, Liquid Death, Cloudflare, and Patagonia all run PR in-house — and won. The brands that fired their agencies, what they replaced them with, and what it means for the agency model.
It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list all of the clients they have worked for as it counts as ‘off the record’ services. This trend continues nowadays, and a new study shows that technical work is the most outsource component.
The BBC has just taken an important step in the digitally oriented environment of today’s media consumption by launching a standalone mobile web and desktop app, the iPlayer Radio, after a three-month beta testing period.
From the 2012 post-IPO crisis and the mobile uncertainty to mobile News Feed ads, Instagram, WhatsApp, and the 2024–2026 AI-first transition parallel — the Facebook mobile pivot case file.
Tumblr built the visual fandom internet — bought by Yahoo for $1.1B, sold to Automattic for $3M, and quietly came back as a Gen Z safe haven in 2024-2026. The story of how fandom became infrastructure.