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Facebook Launches "The Things That Connect Us", First Agency Created Ad
PR News

Facebook Launches "The Things That Connect Us", First Agency Created Ad

Thursday was a big day for Facebook as it announced that it has reached 1 billion active users and launched the first ad created by an agency to promote the social media network. Facebook had 900 million users back in April, before its IPO. In half a year 100 million users were added to the network and this seems to be a long awaited moment as Mark Zuckerberg already had a commercial that celebrates all these users that log in each day to the network up his sleeve.

EPR Editorial Team ·
Like-A-Hug Jacket Hugs You When You Get a Facebook Like
PR News

Like-A-Hug Jacket Hugs You When You Get a Facebook Like

I'm sure everyone thinks that MIT researchers are worthy of appreciation and always work on inventing new and useful things. Well, after an invention announced today I have to say that this will be only partly true, as these researchers just invented the Like-A-Hug Jacket that gives its owner a hug when they receive a Like on Facebook.

EPR Editorial Team ·
Meta Advertising Measurement: The Four Eras, From Datalogix to Conversions API to the AI Engines
PR News

Meta Advertising Measurement: The Four Eras, From Datalogix to Conversions API to the AI Engines

The 2012 Facebook–Datalogix partnership opened the offline-conversion measurement era that defined the next decade — and ended when Apple's 2021 App Tracking Transparency rollout broke the underlying signal substrate and cost Meta an estimated $10 billion in 2022 revenue. The four measurement eras, the architecture that survived, and the AI-engine retrieval layer that is now the next measurement frontier.

EPR Editorial Team ·
Ad Viewability Is Solved. Mid-Market Brands, Move.
PR News

Ad Viewability Is Solved. Mid-Market Brands, Move.

Ad viewability is no longer a debate — it's the floor. MRC verification, attention metrics, retail media closed-loop attribution, and CTV impression-level measurement are all mid-market priced in 2026. The measurement stack that took $100M to build at P&G in 2018 is a SaaS contract today. Mid-market brands are the structural winners — if they move.

EPR Editorial Team ·
Hong Kong's PR Industry and the CPRFHK "Double Happiness" Awards: Three Decades of the Asia-Pacific Trade-Body Model
PR News

Hong Kong's PR Industry and the CPRFHK "Double Happiness" Awards: Three Decades of the Asia-Pacific Trade-Body Model

The Council of Public Relations Firms of Hong Kong has organized the city's agency-side PR profession since 1995. The 2012 "Double Happiness" Awards opened the in-house communications category that has since become standard across Asia-Pacific PR awards. Three decades later, the Hong Kong PR market sits inside one of the most competitive Asia-Pacific markets, anchored by global networks, financial communications, and an increasingly senior in-house function.

EPR Editorial Team ·