“Like-A-Hug is a wearable social media vest that allows for hugs to be given via Facebook, bringing us closer despite physical distance” said Melissa Chow, one of its creators. “The vest inflates when friends 'Like' a photo, video, or status update on the wearer's wall, thereby allowing us to feel the warmth, encouragement, support, or love that we feel when we receive hugs. Hugs can also be sent back to the original sender by squeezing the vest and deflating it.”While this sounds like a nice idea, I have to think it is indeed really useful as even those that cannot get out of the house, due to medical conditions, or those that are miles away from home would perhaps appreciate a Like or a real hug from friends and family and even share a tear when a vest would inflate as that could be the closest they’d be to those sending a like. True, this jacket creates a connection between the online and the offline environments – we could actually say worlds – but other than being funny as a concept, could it really fulfill the need of having a real friend? I remember reading a piece of news about a “Hug me jacket” for those that are lonely a month ago, a mere concept at that moment. I also have to be realistic and before saying that I cannot begin to imagine where the researchers came with the idea, I remember reading as well about many inventions from Asia, or even the latest and truly strange trend – for me at least – in Japan concerning bagel-like-foreheads. So, perhaps for any invention there is a market, and even if I didn’t buy such a jacket, surely others will.


The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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