London Fashion Week 2012 became the case study in how luxury labels translated runway moments into social media reach. Topshop led with two million livestream viewers. The early-era social playbook fashion has been running since.
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
The policy of famous company L’Oreal for 2011 was to spend on digital marketing as much as it has spent in the previous two. That was a bold move, but it seems the company’s representatives are happy with the results, sales were up, and now they can increase the digital spend and the overall marketing budget at the same time.
The famous personalized content discovery service StumbleUpon recently made some changes, adapting to new trends and making it more easily for users to find and share great content online and today announced all of its users about some Terms of Service and Privacy Policy updates in a detailed yet very friendly manner. This is one of those not so often times we get to praise someone for doing it right!
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.
EPR's canonical reference on the YouTube Originals chapter — Google's $300M Hollywood bet, the Robert Kyncl era, the Cobra Kai exception, and the platform-as-studio failure pattern that traces through Quibi, IGTV, Snap, Meta, and Spotify.
Haven Holidays let its Facebook community invent its ice cream flavor in 2012. Strawberry Trifle won. The mechanics scaled to TikTok and Reels — but the structural lesson on community-as-content didn't change.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Facial coding was a fringe ad-testing technique in 2012 when Millward Brown added it to Link. Fourteen years later, emotion AI \u2014 Affectiva, Realeyes, Kantar Link AI, Smart Eye \u2014 is a standard input to the global creative production stack.
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.