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Pinterest Is a Search Engine
PR News

Pinterest Is a Search Engine

Pinterest is a search engine that looks like a mood board. 619 million users plan purchases here. Pins compound for years. The AI engines now retrieve from boards. The 2026 operating playbook for owning the search bar.

EPR Editorial Team ·
#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template
PR News

#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template

Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.

EPR Editorial Team ·
Carl Lewis Monumental PR Gaffe Bites Back
PR News

Carl Lewis Monumental PR Gaffe Bites Back

Carl Lewis was the first to suggest, in 2008, that Bolt running 10.03 one year and 9.69 the next was suspicious, and he started a media war, fueled by rumors and suppositions. No one has any proof that Bolt's performances are other than clean, yet the rumors go stronger, somehow downgrading athletic performance that appears to most of us superhuman.

EPR Editorial Team ·