Learn how poor PR strategy led to Thomas Cook’s collapse, from digital failures to mishandled crisis communication. Analysis of key mistakes that brought down the travel giant.
Explore key lifestyle PR trends for 2025 including purpose-driven campaigns, micro-influencer marketing, AI integration, authenticity in messaging, and evolving content formats
Learn how small travel brands can succeed with PR campaigns through authenticity, niche targeting and creative strategies to stand out against bigger competitors
Learn how Australia used strategic PR campaigns and celebrity influencers to revive tourism after COVID-19 and bushfires, showcasing its destinations to global travelers
Learn how travel influencers transform digital PR through authentic storytelling, brand partnerships and visual content while navigating ethical challenges in tourism marketing
Learn how travel PR is evolving post-pandemic with shifts toward sustainable tourism, digital transformation, authentic experiences and social media marketing tactics.
Learn how travel brands use content marketing to attract visitors, from blog posts to social media, with insights on creating engaging digital content and UGC.
Learn how small travel brands can overcome PR challenges and grow using digital tools, customer stories and strategic media relations despite limited resources
Learn how travel PR must evolve post-pandemic with focus on safety, sustainability & authentic experiences to rebuild trust & meet changing consumer needs
Booking.com and Priceline are major players in the online travel booking industry, and they use various advertising, public relations and marketing strategies to attract customers. Here are some real-life examples of their approaches: Booking.com Priceline Both companies leverage a mix of digital marketing, traditional advertising, and strategic partnerships to attract and retain
