Discover how Kazakhstan transformed from Borat stereotypes into a must-visit destination through strategic PR campaigns, digital storytelling and infrastructure investments.
Discover how Mexico is transforming its tourism image through strategic PR campaigns that showcase cultural richness and address safety concerns head-on.
Learn how travel content creators can balance stunning visuals with authenticity, ethical practices and cultural respect to inspire meaningful global exploration
Learn how poor PR strategy led to Thomas Cook’s collapse, from digital failures to mishandled crisis communication. Analysis of key mistakes that brought down the travel giant.
Explore key lifestyle PR trends for 2025 including purpose-driven campaigns, micro-influencer marketing, AI integration, authenticity in messaging, and evolving content formats
Learn how small travel brands can succeed with PR campaigns through authenticity, niche targeting and creative strategies to stand out against bigger competitors
Learn how Australia used strategic PR campaigns and celebrity influencers to revive tourism after COVID-19 and bushfires, showcasing its destinations to global travelers
Learn how travel influencers transform digital PR through authentic storytelling, brand partnerships and visual content while navigating ethical challenges in tourism marketing
Learn how travel PR is evolving post-pandemic with shifts toward sustainable tourism, digital transformation, authentic experiences and social media marketing tactics.
Learn how travel brands use content marketing to attract visitors, from blog posts to social media, with insights on creating engaging digital content and UGC.
