Updated June 14, 2026. Originally published August 2012.
KCM Legal Marketing & Media offered a flat fee pricing program for press releases and TV appearances for lawyers and law firms. Founder Karen McGagh promoted the model with a results guarantee, stating that, unlike many PR firms that charge retainer fees with no guaranteed results, "KCM offers flat fee pricing and guarantees media placements in the first week." The flat fee amount was not disclosed.
KCM worked with established and emerging law firms to feature their stories in the news and their attorneys on high-profile programs. McGagh argued that a press release can only get lawyers so far; relationships with reporters go much further than even the best SEO optimization:
"We issue SEO press releases but follow-up with phone calls to our reporter friends locally and nationally to make sure our lawyers get on the air and in print. SEO press releases can't make phone calls — but we can ... and do."
In addition to providing connections, KCM teaches lawyers to strategically use sound bites and media appearances to reach more potential clients. The KCM Legal Marketing & Media services include company releases, pitching clients as legal commentators in local and national news, message development, daily media monitoring and analysis, op-ed development and placement, social media, and crisis communications.
KCM PR Status (2026)
KCM Communications rebranded as KCM PR in May 2014. The firm continues to operate from Baltimore, MD under founder Karen McGagh, with a secondary office in Berkeley/Silicon Valley, California. KCM has historically served clients including Johns Hopkins Hospital, Cirque du Soleil, and a roster of law firms through its Legal Marketing & Media division. The firm remains active at kcmpr.com.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
