How to Succeed With Public Relations

• Your story is your ticket – it will get you into people’s hearts and minds; a great story can motivate make a person go from passive to participant. Invest in media training; rehearse and prepare.
• Make sure all messages are aligned with your brand.Never underestimate the personal PR power of happiness.
• PR’s biggest advantage over marketing and advertising is the seemingly independent third-party recognition and endorsement it provides—an incredible asset in a very crowded, confused world.
• A company that knows itself, what it can and can’t do, can capitalize on its strengths and see competitive advantages where others might see weaknesses.
• Recognizing problems and then solving them offers fantastic opportunities for very powerful PR campaigns, as does taking advantages of your competitions’ weaknesses.
• Be “widely selective” -- Engage people on multiple platforms in unique ways without overdoing it.
• Stay relevant: Don't post content just for the sake of posting content, otherwise people begin to ignore it or delete it.
• Don’t squander existing equity. Logos and other design features, along with mottos, tag lines, and mission statements are your stock and have value.

• Helping to make the impersonal personal.
• Bridging divides.
• Creating excitement and builds equity for businesses, personalities, politicians, and others.
• Managing crises and catastrophes.
• and, Telling stories, having conversations, and making impressions.

About Ronn Torossian