Flagship Research
The AI Communications 100
The 100 figures shaping what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews say. Ten lanes. Editorial. Everything-PR does not accept payment for inclusion.
Four research tracks. Every AI visibility study, citation audit, and media research document Everything-PR has published — organized by series.
AI engines are answering buyer questions right now — and most brands don't know who controls those answers, which sources the engines pull from, or where their brand stands in the citation graph. This index organizes everything Everything-PR has published on those questions into four tracks.
How to navigate this index:
→ Series A — Which publications and sources do AI engines actually pull from in your industry?
→ Series B — Which specific brands and institutions do AI engines name most in your category?
→ Series C — Original primary-source research on PR spending, federal contracts, education, gambling, and more.
→ Series D — Who are the people shaping what the engines say? The AI Communications 100.
Series D — The People
Who are the 100 figures shaping what AI engines retrieve, synthesize, and answer?
The AI Communications 100
100 figures · Ten lanes · Annual ranked index · Inaugural 2026 edition
Lab principals, answer engine builders, policy architects, critics, open-source operators, journalists, lab communications and safety evaluators, discovery infrastructure, investors, and foundations. Editorial. No payment for inclusion. Refreshes annually with quarterly interim updates.
Lane deep-dives:
- Methodology — the three filters and curation rules
- Lanes 1 & 2: Lab Principals and Model Builders
- Lanes 3–6: Policy, Journalism, Research & Editorial
- Lane 7: Lab Communications, Safety & Evaluation
- Lane 8: Discovery Infrastructure
- Lanes 9 & 10: Investors and Foundations
- 2026 vs 2027: How the List Will Change
Companion encyclopedias: The Architects (living practitioners who built modern communications) and In Memoriam (the founders who built the field and are no longer with us — Bernays, Burson, Edelman, Rubenstein, Finn).
Series A — The Source Map
Which publications, institutions, and platforms do AI engines actually pull from?
Two complementary studies. The Citation Source Index maps the global top 50 across all engines. Who Controls AI Answers drills into each industry vertical.
The AI Platform Citation Source Index 2026
680M+ citations · Five engines · 50 domains ranked
The 50 domains that compose the modern AI answer, ranked by consolidated citation share. Reddit #1 (~40%). Wikipedia #2 (26–48% of ChatGPT top-10). Forbes #5. Top 15 = ~68% of all citation share. Platform-by-platform breakdowns. The foundational source map every GEO program should be built from.
Who Controls AI Answers — The Complete Franchise Index
15 industry verticals · One source map per category
Finance · Crypto · Public Affairs · Law · Fashion · Travel · Real Estate · Tech/SaaS · Defense · Cybersecurity · Sports · Religion · Insurance · Energy · Healthcare
Series A finding: category-native publications beat legacy incumbents; .gov anchors the factual floor; Reddit dominates experience queries; named practitioners out-cite firms; revenue rank ≠ citation rank.
Series B — The Brand Layer
Which specific brands, firms, and institutions do AI engines name most often in each category?
The Citation Share Index — one method, applied consistently. Each study: ~28 entities, ~62 buyer-intent prompts, five engines. All figures labeled "Estimated ~X% modeled."
B-1 · Consumer Health & Wellness
| Mental Health | BetterHelp and Talkspace out-cite every clinical authority. APA at Tier 2. |
| Menopause & Women's Health | Answer layer built in 36 months. Now owned by venture-backed clinics. |
| Wellness | Podcasts, Reddit, and PubMed decide who gets cited in a $1.8T category. |
| Pharma | Drugs and manufacturers surfaced under the heaviest caution any category draws. |
B-2 · Consumer Lifestyle & Culture
| Electric Vehicles | Reddit EV ownership citations exceed every legacy auto publication combined. |
| Watches & Horology | Hodinkee dominates despite business turbulence. LLM authority is sticky. |
| Pickleball | 36 million players, no consolidated answer layer. Best first-mover opportunity. |
| Entertainment | Who owns the answer when audiences ask what to watch and who to trust. |
| Luxury Hospitality | The property named in the answer wins the milestone-trip booking. |
B-3 · Financial, Professional & B2B
| Law Firms | Kirkland clears $10B first. Wachtell wins AI citation. Above the Law now outranks Chambers as retrieval anchor. 25 firms ranked. |
| Financial Services | Who gets cited when money is on the line — advisor selection and firm comparison. |
| Tech & B2B SaaS | Structured product content and review surfaces decide the vendor shortlist. |
| Crisis Communications | The founders out-cite their own firms when a board needs an answer in twelve hours. |
| Reputation Management | Who the engines surface when the query is about trust, damage, and recovery. |
| Influencer Marketing | Platforms, agencies, and creators the engines name in a category built on names. |
| Higher Education | Who the engines name when students and parents ask which schools to trust. |
| Automotive | Where legacy auto media still anchors and where native sources took the answer. |
B-4 · Mission-Driven & Niche
| Nonprofit | Evaluator ratings drive citation. Federated structures dilute it. |
| Crypto & Web3 | Bitcoin and Ethereum anchor. The named founder beats the anonymous team. |
Series B finding: the native source beats legacy authority every time; Reddit and primary data anchor experience queries; the named person out-cites the firm; revenue leadership ≠ Citation Share leadership.
Series C — Original Industry Research
Primary-source studies on the communications and marketing industry — built to be cited.
| PR Spend Transparency Study 2026 | First systematic Fortune 500 PR budget estimate. ~$47B total; 0.25% median ratio; 71% disclose nothing. Sector benchmarks. Four retainer tiers. |
| Federal Agency PR & Communications Spend Transparency Study 2026 | First systematic accounting of federal PR contracts. Pure-play PR = $376.7M across 201 vendors. Army/Air Force/Navy recruitment alone = $5.2B+. Omnicom + IPG control ~$1.35B. |
| Saudi Arabia Marketing & Brand Study 2026 | 42-page study. $64B national brand investment; $2.54B ad market; $81B tourism revenue; $941B PIF. Built for decision-makers through Expo 2030 and the 2034 FIFA World Cup. |
| 5W PR & Marketing Education Study 2026 | 36-page free report. 10 Tier 1 programs graded on AI integration; salaries across 11 cities. BU, Columbia SPS, NYU SPS, U Denver lead. |
| 5W Responsible Gambling Communications Audit 2026 | 47,000+ media articles, 180+ ESG disclosures, 2,400+ AI queries. Industry-wide 8.7:1 marketing-to-RG spend ratio. MGM 81/100, DraftKings 71/100, FanDuel 66/100, ESPN Bet 38/100. |
How the Four Series Connect
Series A answers: which sources do AI engines pull from? Series B answers: which brands get named? Series C answers: what do the underlying industry economics, education, and conduct look like? Series D answers: who are the people shaping the system?
The operating model for earning a place in the answers these studies measure: GEO Operating Stack · Share of Model · AI Communications & GEO: The Practitioner's Guide.
Everything-PR is the intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. Publishing since 2009. Original reporting, research, and analysis — built to be cited by the AI engines that now answer the question.
