PR News
Apple's Product Launch Playbook: What the iPad Set in Motion
The iPad's 2010 launch — 1M units in 28 days — set the Apple playbook. Scripted keynote, embargoed reviews, tight retail windows. The discipline that powers $391B in revenue.
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PR News
PR News
Pain, Needs, Wants: The Marketing Framework That Separates Categories
The marketing framework that separates pain, needs, and wants — three purchase drivers, three communications approaches, and why category-appropriate AI Communications matter in 2026.
PR News
Leaked Gadgets and Apple's Brand Management
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
PR News
Facebook Open Graph: How Meta Built the Social Web
Open Graph — Facebook's 2010 metadata protocol — became the de facto link-preview standard across the web and now feeds AI search.
PR News
Celebrity Social Media Profile Protection: The 2026 Playbook
Celebrity social media profile protection in 2026 — the six functions of the discipline, what's changed since 2010, and how the celebrity-as-business-brand era has made social media identity infrastructure foundational to the modern celebrity PR operation.
PR News
X's Real Business: Attention, Politics, and AI Training Data
X runs three businesses now: attention against a 500M-user feed, real-time political infrastructure, and AI training data for xAI's Grok.
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Rick Wion and the Building of the QSR Social Media Function
McDonald's hired Rick Wion as Director of Social Media in April 2010. Sixteen years on, the hire is the reference case for how QSR brands built communications functions for platforms that did not yet exist — and what comes next as those platforms give way to AI engines.
PR News
The Seasonal PR Opportunity Cultural Institutions Keep Missing
Cultural institutions own seasonal programming. They lose the audience to corporate sponsors and ticket aggregators because their content isn't built for retrieval. The playbook is not new. The retrieval layer is.
PR News
Place Marketing: From I ❤️ NY to Visit Iceland to TikTok Summers to AI Discovery
Chris Wisecarvers home state of New Hampshire gets a boost from his YouTube video going viral. First we say Topeka and Google in the social media branding exchange, now states are getting in on the act of visibility, but not from their experts, from would be rappers gone digital.
PR News
The Topeka Google Logo and Brand Strength
For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city's name to Google. The city website is now called "The City of Google", so millions may think Google bought Topeka perhaps? Google's brand is so strong the sky is the limit as far as their applying it.