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Getting On the Bloom Box Bandwagon
PR News

Getting On the Bloom Box Bandwagon

CBS's 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.

EPR Editorial Team ·
Tiger Woods' PR Strategy Still Infuriating
PR News

Tiger Woods' PR Strategy Still Infuriating

The February 19, 2010 Tiger Woods apology statement — agent Mark Steinberg's "no questions" rule, the controlled-environment crisis appearance, and the structural communications move that set the template for celebrity-scandal apologies of the next decade.

EPR Editorial Team ·
Ford's Collective Intelligence
PR News

Ford's Collective Intelligence

One Ford in 2008 was a turnaround directive. One Ford in 2026 is a data architecture the AI engines retrieve from. Mulally's BPR discipline, Farley's three-segment structure, Ford Pro Intelligence on 600,000 connected vehicles, BlueCruise, the 2,900-dealer sensor network, and the accessible-CEO communications layer. Six interlocked operating systems. publish

EPR Editorial Team ·