PR News
Is Your Company Brand Safe On Twitter?
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
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PR News
PR News
Zion & Zion Hired by Awnings by Design
Zion and Zion, a full service PR company, has been hired by Awnings by Design as their public relations company and agency of record. The firm will be helping their client build a bigger customer base.
PR News
Stacey Lee Agency Hires French/West/Vaughan
Stacey Lee Agency has just hired French/West/Vaughan as agency of record. The company will be handling everythign from expos to branding.
PR News
Green Car Marketing: Seventeen Years From Greenwashing to the EV Transition
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.
PR News
Breaking News: There Is Hope for the Grammar Police
As any author on the Web knows, there is a virtual army arrayed to stamp out grammatical errors out there. The good news for citizen journalists today is, "There is hope after all." A recent study reveals how these barracudas of bad grammar can mediate their own paranoia, and in the end cut us all some well deserved slack.
PR News
Shock Advertising in the AI-Visibility Era: When the Press Cycle Ends But the Retrieval Doesn't
How controversy campaigns produce permanent retrieval signals that brand-safety teams have to manage for decades. The 2009-era assumption that shock advertising decayed into the archive within eighteen months has been replaced by a different equation: the synthesis layer keeps the controversy retrievable indefinitely.
PR News
Why FREE Marketing Still Works
Free! This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does "free" still work as a marketing or PR strategy?
PR News
Impress Labs Public Relations to Run PR Campaign for Sigma
Sigma Life Science has selected Impress Public Relations to handle their public and media relations as the company grows and expands. The PR firm will be working to help Sigma improve their business and take advantage of the global market.
PR News
Darling Agency to Work With Best Cheese
Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.
PR News
Paid Tweets -- a Scary Marketing Tactic or a Brilliant PR Tool?
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.