PR News
Why FREE Marketing Still Works
Free! This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does "free" still work as a marketing or PR strategy?
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PR News
PR News
Impress Labs Public Relations to Run PR Campaign for Sigma
Sigma Life Science has selected Impress Public Relations to handle their public and media relations as the company grows and expands. The PR firm will be working to help Sigma improve their business and take advantage of the global market.
PR News
Darling Agency to Work With Best Cheese
Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.
PR News
Paid Tweets -- a Scary Marketing Tactic or a Brilliant PR Tool?
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.
PR News
PR Campaign: Has Pink for Breast Cancer Gone Too Far?
Just when we thought we'd seen everything that could become pink do so, here are a number of bizarre products that have become icons for breast cancer awareness.
PR News
Ogilvy & Mather Worldwide Appointed Global Communications Partner of UPS
Ogilvy & Mather Worldwide announced in a recent release is delighted to have been appointed as the global communications partner of UPS, following a thorough and professional selection process which narrowed down the choices from eight global networks over a six-month period.
PR News
Avery Dennison: Traditional Company Pushing The Right Buttons
Avery Dennsion is one of the world's largest and most successful companies, Even in these trying economic times the company has managed to not only stay afloat, but to turn a profit as well. The recent election of Debra L. Reed as the company's director, along with what seems like a stream of decent business announcements, engagement or digital communication and technology, advancements in labeling technology, and other news paint a pretty picture for AD. One almost has to wonder if their news is not too good?
PR News
Clarus Communications Takes on PR for Schneider Corp.
The Schneider Corporation has selected Clarus Communications as their new PR agency. The PR firm will be handling the media and public relations side of things for the tech company.
PR News
Do You Have Enough Authority In The Online World?
You can do everything right in an online campaign, but if nobody responds to your campaign, then you have failed to get your message across. Learn the importance of online authority for public relations.
PR News
Breast Cancer Awareness: Sparing a Little Media for Men
Most people aren't aware that men can be stricken with breast cancer, as well. Unfortunately, this lack of education results in nearly 500 men dying each year of breast cancer because they weren't diagnosed in time.