It’s always interesting to learn what the pressures and promises are in dealing with social media and media sources including reporters and such. So the Public Relations Global Network (PRGN), a large international network of independent PR agencies, did a media survey checking in with reporters, CEOs, and business leaders. Here are some of the results as reported by Bianchi Public Relations in Detroit.
Each question on the survey got at least 110 responses, and they were asked to find out how media professionals deal with CEOs and leaders before and in interviews. Other questions were about how reporters and such believe their responsibilities have changed regarding social media, video, print, and audio.
Leeza Hoyt, PRGN’s Los Angeles agency (the Hoyt Organization) president, said: "As PR practitioners, we certainly have anecdotal evidence and experiential knowledge of how these factors impact the success of our clients. We also recognize that quantifiable data is 'king' when it comes to supporting opinions. In this case, we discovered that while business leaders can adapt to a rapidly changing media landscape, there is a great deal of added pressure on media professionals to populate additional channels. That said, reporters still rely on past news coverage, websites and information from PR agencies as their top research tools."
It’s always interesting to learn what the pressures and promises are in dealing with social media and media sources including reporters and such. So the Public Relations Global Network (PRGN), a large international network of independent PR agencies, did a media survey checking in with reporters, CEOs, and business leaders. Here are some of the results as reported by Bianchi Public Relations in Detroit.
Each question on the survey got at least 110 responses, and they were asked to find out how media professionals deal with CEOs and leaders before and in interviews. Other questions were about how reporters and such believe their responsibilities have changed regarding social media, video, print, and audio.
Leeza Hoyt, PRGN’s Los Angeles agency (the Hoyt Organization) president, said: "As PR practitioners, we certainly have anecdotal evidence and experiential knowledge of how these factors impact the success of our clients. We also recognize that quantifiable data is 'king' when it comes to supporting opinions. In this case, we discovered that while business leaders can adapt to a rapidly changing media landscape, there is a great deal of added pressure on media professionals to populate additional channels. That said, reporters still rely on past news coverage, websites and information from PR agencies as their top research tools."
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Other news
See all
Editorial Team · 05/25/2026
88% of Independent U.S. Funeral Homes Are Algorithmically Invisible — a Generational Consolidation Event the Industry Has Not Priced
New research finds 88% of independent U.S. funeral homes are "algorithmically invisible" to AI search engines like ChatGPT and Google AI Overviews. This presents a significant challenge for the $20-billion industry as corporate operators and platform challengers dominate AI answer surfaces. The article explores the implications of this digital invisibility and potential remediation pathways for independent businesses.
Editorial Team · 05/25/2026
The Fashion Editorial Ecosystem Map
Which publications still move the needle in fashion communications — and which ones AI engines actually retrieve from when surfacing the answer to "best luxury fashion brand."
Ronn Torossian · 05/25/2026
Seven Months to the End of the Zero.
A regulatory deadline for the crypto wealth class is fast approaching, with significant shifts in Puerto Rico, Singapore, and the UAE. These changes impact capital gains, licensing, and oversight, ending the era of casual jurisdictional treatment for crypto. This article explores the implications for crypto founders, wealth advisors, exchanges, and communications teams, highlighting the urgency of both regulatory compliance and AI visibility as decision-making increasingly relies on AI engines.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.