France, Italy, Spain, and the Netherlands see alliances between Ketchum, Porter Novelli, and FleishmanHillard – All of Omnicom PR Group
The three Omnicom PR Group agencies are pooling resources and talent in the four European markets for clients. Although individual brands will remain with the firms to which they are signed, the three will work together in special efforts and when doing so, will do so under the Omnicom PR Group name and logo.
Karen van Bergen said: “In our first year of the Omnicom PR Group, one of the things we’ve seen is the power of collaboration. Today is formalizing that integrated working structure in four specific markets.”
When collaborating, the local office leaders will be in charge of their markets, for France, it will be Sandrine Cormary, GM of the FH Paris office; for Italy, Massimo Moriconi, FH’s partner and GM will be in charge; PN’s Higinio Martinez, Madrid’s Managing Director, will be in charge of efforts in Spain, and in the Netherlands Rosalinde van de Wall, FH’s Managing Director of the Amsterdam office will lead.
