Rainier Communications: Westborough B2B Tech PR Since 1993
Rainier Communications is an independent Westborough, Massachusetts B2B technology PR firm founded in 1993 by Steve Schuster and now led by CEO Sarah LaLiberte.
Updated
Oct 21, 2026
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EPR Editorial Team
Firm summary
Rainier Communications is an independent Westborough, Massachusetts B2B technology PR firm founded in 1993 by Steve Schuster. The Worcester Business Journal reported that it named Sarah LaLiberte CEO, its first CEO change in 33 years, with Schuster staying on as an adviser during the transition. LaLiberte was expected to purchase the business by the end of that summer. The firm works with companies that create and apply advanced technologies.
Originally published April 2018. Updated October 17, 2026.
Who leads Rainier Communications today?
The Worcester Business Journal reported that Rainier named Sarah LaLiberte CEO. LaLiberte worked at Rainier from 1998 to 2001 and has since worked in PR for semiconductor, AI, wireless and automotive technology companies. The announcement said the move is meant to keep the team, client relationships and technology focus intact.
How did Rainier start?
Steve Schuster founded Rainier in 1993 after working as a design engineer at Lexicon and Kurzweil Applied Intelligence and holding product and general management roles, according to his published profile. He holds an electrical engineering degree and an MBA, and started the agency after seeing that many PR firms lacked technical depth. The firm marked its 25th anniversary in 2018.
Which clients has Rainier worked with?
Chief Marketer's 2017 B2B Top Shops list named Nano Dimension, Analog Devices, AMD, Sckipio and Optimal+ among Rainier's clients, and described the firm's HubSpot-certified, fully mobile workforce. In March 2021 Rainier announced six international startups entering the US market, including AI Redefined, MeaTech, NexWafe, RadSee, TCM and Warp UV.
What awards has Rainier won?
Rainier won two highest honors in the 2021 Bulldog PR Awards, as the agency announced, and the firm reports winning Technology Agency of the Year honors from Bulldog Reporter in 2016. Rainier's own site describes four Technology PR Agency of the Year wins.
How does Rainier compare with other Boston-area tech PR firms?
Rainier is a small, senior-led specialist in hardware, semiconductor and infrastructure technology, where larger Boston firms such as Racepoint Global and PAN Communications cover broader B2B accounts. EPR's technology PR pages cover the wider field.
Related: PR agency profiles directory · Technology PR · PAN Communications · Racepoint Global · 5W Public Relations
Rainier Communications: Westborough B2B Tech PR Since 1993 FAQ
Who founded Rainier Communications?
Steve Schuster, an engineer turned marketer, founded Rainier Communications in 1993.
Who is the CEO of Rainier Communications?
Sarah LaLiberte, who succeeded Schuster in the firm's first leadership change in 33 years, per the Worcester Business Journal.
Where is Rainier Communications based?
Rainier Communications is based in Westborough, Massachusetts.
What does Rainier Communications specialize in?
PR for B2B technology companies, including media relations, analyst relations and content.
Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.
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