Services needed include:
- marketing strategy, research, creative development, design, media buying, marketing partnerships and performance reporting.
- Website Design and Development.
- Visitor Guide Development and Printing.
- Assist Great Falls Montana Tourism in developing a strategic consumer and convention, meetings and group travel marketing plan annually that includes research, identification of target markets and specific strategies that include measurable objectives for each target market and tactics to achieve these objectives.
- Awareness and integration of components from the statewide Montana Tourism & Recreation Strategic Plan is expected. The plan shall address relevant research, strategies, objectives, tactics and measurement for each major campaign element described below and will be reviewed and updated on a regular basis.
At the direction of Great Falls Montana Convention and Visitors Bureau, the agency will to:
- analyze and recommend specific marketing media. Monitor placement to ensure accuracy and completion of all media schedules.
- Assist Great Falls Montana Convention and Visitors Bureau in developing and producing identified marketing deliverables including creative concept, design, media buying, media placement, print advertising, digital advertising and multi-media opportunities.
- Knowledge and adherence to Great Falls Montana Tourism’s brand, style guide for graphic and writing standards, voice, audience and reporting requirements. Provide design, copywriting, proofing and editing according to these standards
- Website Design and Development. Content will come from Great Falls Montana Tourism.
