Companies that want to reach more people — whether via Instagram or Facebook — need to create a Facebook Business Page and a consistent presence on the platform. With about 5 billion total monthly active users combined across both platforms, just about everyone on the planet uses them, and even if a company operates only via Instagram, a Facebook Business Page is necessary to create promotional campaigns on the platform. Having a Facebook Business Page is beneficial, but the complexity of the features has grown alongside the platform. Below is a relatively easy way for any business to create a strong Facebook Business Page and reap all the benefits.
Page creation
There are two options that companies can get when creating a Business Page on Facebook — one used by brands, and one used by public figures. Both have their own sets of features. Companies should choose the business option, then fill in the name of the page (the company name) and its address. The company will also fill in the category, broadly the industry the company operates in, and there's no need to worry too much about the category because it's quite easy to go back and change that information later. There is also the option to add a business phone number, and an option to hide the location from other users on the platform.
Visual assets
Once the basic information is filled in, it's time to work on the visual elements. The first step is to add a profile picture — the platform has an automatic prompt for it, and most companies use their logo. This lets potential consumers immediately differentiate the business from others they come across, which is why companies should invest in a strong logo that accurately represents them to their target audiences. Aside from the logo, companies will also add a cover photo, one of the first things users notice when they visit the page. Choose an image or a video that quickly demonstrates the brand personality and unique value proposition to visitors.
