
The International Quality and Productivity Center (IQPC Worldwide) will host a social media seminar in New York. The venue is still to be announced (email [email protected] with "Social Media for Healthcare Venue Request" in the subject line to receive information as it becomes available). Speakers include Mayo Clinic's Lee Aase; Columbia University Department of Surgery social media manager Bradley Jobling; Human Resources Business Consultant for the Savannah Memorial University Medical Center, Garrick Throckmorton; Kevin Dean; Mark Miller; Paul Cebulak (from Yelp) and many more. The Strategic Social Media for Healthcare conference is designed to serve as a forum for marketing and public relations professionals in the industry to learn how to effectively leverage blogging; video broadcasting on YouTube, and etc.; and networking on Twitter, Facbook and other social media outlets. You can already interact with speakers by tweeting questions using #socialhc to spark an interesting conversation. The audience of the seminar will comprise of senior level decision makers from health systems, hospitals and clinics involved with furthering their organizational mission using social media platforms and other Web 2.0 tools. This includes VPs, Directors and Managers of social and interactive media; online strategy and content; online marketing and communications; public relations and community affairs; organizational and business development; brand development and other strategic planning fields, including legal.

Other news
See all
25 Beverage Brands That Got Digital Marketing Right—and Turned Drinks Into Culture
Beverage marketing used to be simple. You showed the product. You showed people enjoying it. You bought media. You repeated the message.That playbook is gone.Today, the most successful beverage brands don’t just sell drinks—they build ecosystems of content, community, identity, a…

ROYAL HEIST: A $400 Swatch Just Walked Off With Audemars Piguet's Crown Jewel
The Royal Pop, a collaboration between Swatch and Audemars Piguet, is more than a watch story; it's a power story about the changing landscape of luxury. This article explores how a $400 plastic watch disrupted horology, forcing a reevaluation of traditional marketing and brand-building strategies in the digital age.

University of Central Florida Has Many Unemployable Graduates
University of Central Florida graduates booed a commencement speaker who warned about the impact of AI on their future careers, sparking debate about higher education's role in preparing students for the modern job market.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.
