"Today's socially relevant brands recognize the intrinsic value of engaging the entire social enterprise as relates to revenue generation and ROI. MCC enables visibility into and engagement with real-time, actionable big-data intelligence across all marketing and customer care functions for brands stepping up for more effective and sustainable routes to revenue."By integrating with MutualMind's state-of-the-art three-mode listening methodology, the new MCC platform addition far outdoes the conventional keyword vendor approaches to solving for social media responsiveness. According to the news, three MutualMind Methods of Social Media Listening include:
- Keyword based-Traditional approach based on keywords, search queries and filters
- Channels based-Listening to conversations on Facebook pages, Blog Feeds, YouTube channels, etc.
- Target Audience-MutualMind's unique capability to listen to conversations from one or more target audiences (i.e. Word-of-Mouth, Community Influencers, Brand Advocates)
