The collection of healthy and robust client rosters is always the goal of agencies seeking success in a cutthroat public relations industry. Strategic partnerships and collaborations between brands and agencies can lead to a stronger overall company offering. This often lends itself to a symbiotic relationship among public relations professionals.
In our latest newswire roundup, we see several agencies making moves and entering into partnerships, adding to their client list, and even tackling sensitive topics that require finesse and proper handling.
North 6th Adds to Its Client Roster
PR agency North 6th has continued to add to its strong client portfolio, positioning itself as a strong service provider for brands in the enterprise, technology, and consumer spaces.
Earlier this week, it was announced that North 6th had acquired seven new clients. The new client roster additions are AirAsia, Toluna, BounceX, Valsoia, Medallia, Automobili Pininfarina, and Pubmatic. Varying from air transport to cloud computing, these new clients will continue to bolster the strength of North 6th’s client portfolio and further elevate the value of its services.
Flywire Enters Into Partnership with CC group
Prominent payment company Flywire has tapped CC group to head up public relations initiatives of its London's arm. Flywire is headquartered in Boston, Massachusetts, and hopes to continue to extend its reach across the pond to the UK. Utilizing the skill set and location specialty of CC group, Flywire opts for competitive PR that will help with overseas growth.
CC group will handle a multi-pronged marketing effort alongside Walsh Group Marketing and Asia partner The Ate Group.
“The UK is the epicenter of fintech and especially cross-border payments,” said Flywire’s director of marketing Raela Ripaldi said. In such a crowded and competitive market, we needed a PR agency with a strong track-record of rapidly building brand awareness and driving sales leads.”
Cohn & Wolfe Canada Taps New General Manager
Shannon Davidson, a 23 year veteran of the public relations industry, has been hired to oversee the daily operations of Cohn & Wolfe Canada. Well versed in marketing efforts, Davidson has a wealth of knowledge that should serve the proclaimed “Wolfe pack” well as they maneuver to take on more of the industry space.
Previously working for National Public Relations, Davidson has also formerly worked for brands such as Publicis, Maclaren Momentum and Wunderman.
42 West Tasked with Elephant Hunt PR
It’s a tough topic, the subject of elephant hunting. However, in Botswana, local officials are making a concentrated effort to reinstate the allowance of hunting in order to control unruly or aggressive and threatening elephants.
This presents a tricky public relations challenge, as the majority of the public find themselves opposed to the idea. For this reason, agency 42 West has been tapped to help “spin” the concept of hunting to a more favorable result.
The position of the Botswana government is that many of the wild elephants are unruly and responsible for attacks on farmers and the destruction of crops and landscape. Today, Botswana is home to over 100,000 elephants. The government contends that any elephants hunted would be used for meat.
