Food & Beverage
Liquid Death: The $1.4B Canned-Water Brand
EPR's canonical Liquid Death reference — the $1.4B brand, the no-agency playbook, and the B2C PR case study every consumer brand should study.
Tag
B2C PR
Insights & Strategy
B2C Public Relations in 2026: What Liquid Death Built That Every Consumer Brand Should Study
Liquid Death is the case study every B2C PR practitioner should study. Founded 2019 with one SKU of canned still water. $1.4B valuation by 2024. Reached scale almost entirely through B2C PR, brand voice, and cultural relevance — with less paid media spend per unit than any major beverage competitor.