Crisis Communications
Deepfake Defense: How Comms Teams Should Prepare Now
The threat of deepfakes is no longer theoretical. Communications teams need to prepare now for potential incidents involving synthetic audio and video used to impersonate executives or spread misinformation. This guide covers what deepfakes are, the specific threat models for brands, and actionable preparation strategies, including authentication chains, vendor relationships, and legal pre-positioning. Avoid common pitfalls like claiming immunity or relying on consumer-grade detection tools. Proactive preparation is achievable and far less costly than a crisis response.
