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Business Education

Zero Business Schools Teach GEO — The Discipline That Determines How Brands Appear in AI

Zero of the 60 business schools in the 5W AI Business School Index 2026 teach Generative Engine Optimization. The discipline that determines how brands appear inside AI answers has no academic home.

EPR Research · Jul 29, 2026

Editorial

42% of MBA Programs Require Zero AI Coursework

42% of the 60 MBA programs in the 5W AI Business School Index 2026 require zero AI coursework. The gap between the top and the median is 18×. Most business schools are graduating students into an AI economy without teaching AI.

EPR Research · Jul 28, 2026