Tag

cannabis

Cannabis PR: The Marketing-Constrained Category Discipline

Cannabis is the only major U.S. consumer category where paid media is structurally locked out at the federal level. That removes one leg of the marketing tripod. Earned and owned are now mediated by AI engines. Citation Share is the channel. The 2026 pillar.

EPR Editorial Team · Nov 11, 2014

Marketing

Audience Segmentation and Target Market Strategy

Audience segmentation is the discipline of dividing a brand's potential market into groups the brand can address with tailored messaging. The four classical models, the major archetypes, and the disciplines that separate sharp segmentation from generic targeting.

EPR Editorial Team · Jul 6, 2010