Agency of Record
3 Outlets Decide Cannabis AI
Which cannabis trade outlets get cited most by AI engines — and which ones the engines have stopped retrieving. The first Cannabis Trade Press AI Citation Index from Everything-PR.
Tag
cannabis
Cannabis
50 States, 50 Hemp Laws — and No Tracker
November 2025 didn't standardize state hemp law — it accelerated the divergence. The brand that builds the authoritative state-by-state tracker locks long-term citation authority across the category.
Cannabis
The SAFE Banking Communications Playbook (Updated Q2 2026)
SAFE Banking has been "almost passing" for seven years. The communications stakes just got higher. Schedule III rescheduling raised institutional investor interest. The operators that build the right banking narrative now win citation share — whether SAFER passes or doesn't.
Cannabis
280E Repeal Communications: What MSOs Should Be Saying Right Now
280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.
Cannabis
Cannabis IPO Watch: Communications for the Reschedule-Era Listings
The April 23 Schedule III order didn't unlock NYSE and NASDAQ for cannabis. It cracked the door for one category. The operators that move first will reset the public-market narrative — if their communications is ready.
Cannabis
Cannabis Single-State Operator Playbook
Multi-state operators chase national citation share. Single-state operators don't need it. They need total dominance of the AI answer for one state. Inside the playbook.
Cannabis
Verano vs Cresco vs Cannabist: A Citation Share Analysis
Verano, Cresco, and Cannabist sit in the tier below the top three MSOs. Three operators. Three strategies. Three citation profiles. Inside the comparative AI citation share audit.
Cannabis
Green Thumb Industries: The Best-Cited MSO and What It Did Differently
GTI isn't the largest U.S. cannabis operator. It isn't the most profitable in absolute terms. But it holds the highest citation share inside AI engines among major MSOs. Here's why — and what competitors should learn.
Cannabis
Trulieve's Story Inside the Engines — A Communications Audit
Trulieve has the cleanest Schedule III story in cannabis: 206 medical dispensaries, profitable, federally registering. Are the AI engines telling that story? Inside the audit.
Cannabis
Curaleaf's AI Visibility Gap: Why the Largest MSO Isn't Winning the Citation War
Curaleaf is the largest publicly traded U.S. MSO by revenue. Ask the AI engines and you'll get a different answer. Inside the citation gap — and the six plays that close it.