Social Media
Ads and Content on Facebook: The Paid-Organic Loop
Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.
Tag
comScore
Marketing
comScore Launches Mobile Metrix 2.0
comScore Mobile Metrix 2.0 provides actionable Insights into consumers’ mobile behaviors. Learn which sites and apps attract the largest mobile audiences and account for the greatest share of time spent; and which sites and apps enable you to reach your desired target audience with mobile advertisements faster and more effectively.
Insights & Strategy
Cross-Platform Media Measurement in 2026: From Nielsen to AI Engine Citation
Cross-platform media measurement in 2026. Nielsen, Comscore, Kantar, iSpot, Innovid, The Trade Desk, retail media, AI engine Citation Share. The integrated dashboard.
Insights & Strategy
Social Search: How Discovery Moved Beyond Google
Buyers stopped starting on Google. The first search now happens on TikTok, Instagram, YouTube, Reddit, and Facebook. How discovery behavior fragmented across the platforms where buyers now actually start.