Social Media
Ads and Content on Facebook: The Paid-Organic Loop
Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.
Tag
comScore
Insights & Strategy
Cross-Platform Media Measurement in 2026: From Nielsen to AI Engine Citation
Cross-platform media measurement in 2026. Nielsen, Comscore, Kantar, iSpot, Innovid, The Trade Desk, retail media, AI engine Citation Share. The integrated dashboard.
Insights & Strategy
Social Search: How Discovery Moved Beyond Google
Buyers stopped starting on Google. The first search now happens on TikTok, Instagram, YouTube, Reddit, and the AI engines. How discovery behavior fragmented, what social search looks like on each platform, and what the integrated brand-presence stack requires in 2026.