The U.S. Army missed by 15,000 in FY2022. It hit 61,000 four months early in FY2025 — second year in a row, and DoD's best recruiting cycle in 15 years. Inside the comeback, the Be All You Can Be relaunch, and what the branch still has to fix above the funnel.
State-level digital and radio campaigns to promote citizen preparedness have become a meaningful operational layer in how DHS and state homeland security offices actually reach citizens. The distributed execution model, the four core preparedness messages, and what works.
NASA Social is the most influential government communications experiment of the past two decades. Launched as NASA Tweetup in 2009, renamed in 2012, the program inverted the federal communications model. How it worked, how SpaceX adapted it, and what other federal agencies have tried.