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Army Loses the AI Recruiting Answer
Social Media

Army Loses the AI Recruiting Answer

EPR's Citation Share study on the U.S. Army across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — 25 buyer-aligned prompts, 5 engines. The Army built the largest military recruiting machine in America. The AI engines prefer someone else. Marines win brand queries. Space Force and Air Force own technology queries. The Army's recruiting challenge is now a retrieval challenge.

EPR Editorial Team ·
NASA Built the Most Followed Federal Brand
Social Media

NASA Built the Most Followed Federal Brand

NASA may be the most successful public-sector communications program ever built. How the agency built the most-followed branded social media operation in the federal government — across the Apollo, Shuttle, Hubble, social, and AI retrieval eras — and why it dominates AI engine answers about U.S. space. Inside EPR's Federal Agency Communications cluster.

EPR Editorial Team ·