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Fitbit

Apple Watch, Whoop, Oura, Fitbit: Who AI Calls First in Wearables

Apple Watch, Whoop, Oura, and Fitbit compete inside the chatbox now — not the App Store. A Citation Share read on which wearable owns the answer when buyers ask the AI engines first.

EPR Editorial Team · Jun 9, 2026

Crisis Communications

Fitbit's Heart Rate Crisis — Ten Years Later

The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.

EPR Editorial Team · Jan 12, 2016