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Frito-Lay

Pepsi's Reinvention Machine: Four Decades of Built-In Adaptation

PepsiCo built a system for change four decades ago. Four reinvention rules — retire and replace, portfolio over brand, cohort over flavor, snack-funded experimentation — that have kept the company adapting faster than its category.

EPR Editorial Team · Jun 3, 2026

CPG

PepsiCo's Partnership Strategy: Why Corporate Generosity Is Built for the Long Game

PepsiCo's longest-running nonprofit relationship is with Feed The Children, supported through product donations across more than a decade. The story most corporate partnerships never get to tell is the long arc — what compounds when companies commit beyond the campaign.

EPR Editorial Team · Jun 3, 2026