Editorial
Inside Mamdani's NYC Influencer PR Machine, Explained
Columbia Journalism Review found 189 influencers inside Mamdani's NYC creator network, exposing disclosure and public-records compliance gaps at City Hall.
Tag
FTC Disclosure — Tagged Articles
Influencer Marketing
Cannabis Influencer Marketing: 2026 Compliance-First Playbook
Cannabis influencer marketing operates under more constraints than any other consumer category. Platform restrictions, state rules, FTC disclosures, audience composition. Compliance stacks four deep.
Influencer Marketing
Build, License, or Generate: How Brands Should Decide on AI Influencers in 2026
Build your own character, license an existing one, or generate AI-presenter assets at volume — the three operating models for brands using virtual influencers, decoded.
Influencer Marketing
Influencer Marketing in 2026: The Complete Playbook
The EPR Influencer Marketing pillar — complete reference on the post-bubble adjustment, how AI engines rank influencers, the 2026 KPI stack, and the operational playbooks that work in the answer-engine era. Citation Share is the new market share.
Influencer Marketing
Influencer Marketing: What NOT to Do for Effective Campaigns
Six critical mistakes that undermine influencer marketing: ignoring authenticity, neglecting audience research, over-restricting creative, treating partnerships as one-offs, skipping measurement, disregarding FTC disclosure and ethics. What not to do and how to fix each.
Gambling
Online Casino and Sportsbook Influencer Marketing: Compliance, Risk, and the Operating Standard
U.S. casino and sportsbook brands spent $1B+ on influencer marketing in 2024. FanDuel, DraftKings, BetMGM, Caesars. The EPR iGaming Influencer Risk Checklist — 10 criteria.