The inaugural P&C Insurance Citation Share Index 2026 — which insurers ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. State Farm owns scale. GEICO owns price. Progressive owns digital. Allstate owns claims. Liberty Mutual owns customized.
Geico is the canonical case in integrated SEO and PPC marketing at consumer-insurance scale. $40B+ annual revenue, $2.5B+ annual ad spend, 25+ years of Gecko mascot brand investment. Top paid placement in auto insurance queries, sustained brand-driven organic search, multi-channel performance marketing integration.
Insurance PR works when it builds sustained character-and-tagline infrastructure across decades. GEICO's 25+ year Gecko + Cavemen + Hump Day Camel mascot architecture. Progressive's 17+ year Flo (Stephanie Courtney). State Farm's 54+ year "Like a Good Neighbor" tagline + Jake from State Farm.