
Influencer Marketing
The New Book Launch Playbook
Mel Robbins, James Clear, Tim Ferriss, Ryan Holiday, and Alex Hormozi — five book launches that defined how non-fiction authors actually market books in 2026.

Mel Robbins, James Clear, Tim Ferriss, Ryan Holiday, and Alex Hormozi — five book launches that defined how non-fiction authors actually market books in 2026.

Most business books are bought and never finished. Atomic Habits, The Hard Thing About Hard Things, The Obstacle Is the Way, and The 4-Hour Workweek are exceptions.

Book and ideas PR playbook — what Penguin Random House, Simon & Schuster, James Clear, Ryan Holiday, and Cal Newport actually do to build durable author visibility in the AI-recommendation era.