The multi-platform news and information company USA TODAY was named by Mobile Marketer as Mobile Publisher of the Year. This is an acknowledgement of the company’s ongoing investment in the digital and mobile space and its content and media strategy. The Mobile Marketer Awards are granted yearly to companies with important results in this field and outstanding work in the mobile environment.
For many small business owners, email marketing presents a bit of a chicken and egg quandary. What comes first – a decent sized email list or your first campaigns?
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Sightly has raised $5.6 million in venture capital, positioning the local video company for even more rapid growth. Sightly's local video platform helps businesses get found by consumers perusing video, mobile and social media.
The new Scoop.it aims to give professionals a voice to share important ideas with the right audience, as way to increase their visibility online.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Average results on campaigns that leverage TrueTargeting™ exceed industry averages with five to 10 times the opt-in of display, 60 seconds time-spent, 80 percent completion, 46 percent click-through, and more than 15 percent lift in brand consideration.
With these two acquisitions, and more to come, Publicis Groupe aims to double its size in India between 2010 and 2015.
Hollywood is an enormous business and, in order to insure its success, entertainment companies must know their customers. The Twilight Saga: Breaking Dawn – Part 2 dominated micro-blogging social network Twitter on Thanksgiving and in the following weekend. This movie was followed by Skyfall and the newly released Rise of the Guardians as reports from the University of Southern California (USC) Annenberg Innovation
Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.