The Unison Agency just announced having appointed Chris Abraham as their head of social media. Abraham, former President of Abraham Harrison, LLC, will be responsible for the direction and leadership of Unison's social media practice, overseeing the integration of social media across all Unison's products and services.
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Global Results Communications (GRC), Inc., a full-service public relations and digital media firm, announced today that it will manage the public relations efforts for its new client, LSN Mobile. The agency will focus on building brand awareness within the mobile ecosystem for LSN Mobile and will provide media relation services, news release strategy and industry events presence.
It makes sense that the popular websites get the majority of search traffic. They’re popular because they’re considered to be authorities within their niches. They’re considered authorities because they’re popular. It’s a vicious circle of visibility, and it's a hard cycle to crack.
Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.
Calling Victoria's Secret "toxic villains" is something Greenpeace is not averse to doing. But when parent company Limited Brands agrees to do a huge turnabout, the world's most famous environmental stalwarts are likewise inclined to announce good branding news about the company too.
Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have also gone up, the question often asked is, “What is a good link nowadays?" What, indeed?
Flow, an innovative peer to peer e-commerce solution from Canada, has now added semantic search technologies from hakia to power a what appears to be a walled garden social-commerce mobile platform.
The online learning division of Mediabistro, WebMediaBrands, announced today the launch of a Master Certificate in Social Media Marketing. This online program aims to help digital marketers earn credentials through this educational program.
"It really is a new approach, and we're extremely excited," said Dave Jeffries, Senior Managing Partner of WPM.