With the acquisition of Visual Revenue, Outbrain offers companies both automated and editorially controlled solutions that will optimize their pages across any channel, screen size and device.
38% of the North American Women stopped using one or more social networks during the last six months because they were not interested or had lost interest (59%) or had no time or been too busy (35% of the mentions).
Don't get me wrong, I love doing it.
1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.
Inbound marketing software producer HubSpot announced the official opening of its European office in Dublin, Ireland. With this new office, HubSpot aims to offer increased levels of service and support to customers they have. In fact, over 710 of their 8,600 customers are not from the United States and Canada, representing actually 56 countries all over the world.
Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.
Saying the PR industry has changed since I started my career just six years ago is an understatement.
A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
Campaigner Elements allows you to drive more business from your email marketing, through a powerful API that can integrate the right applications into your email marketing efforts.
Media OutReach, the official Asia Pacific representative for Marketwire, has launched a new media monitoring service, covering printed, online and broadcast media in real-time.