PR News
Jane Barandes to Co-Lead Weber Shandwick New York Digital Operations
Barandes is a true asset for the company, strengthening the human talent pool at Weber Shandwick Digital New York.
Tag
marketing'
PR News
SEO, Email Marketing and Paid Search Deliver Top ROI, Study Finds
Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.
PR News
Tracx Social Leads Shows the True Sales ROI of Social Conversations
Social Leads was designed to help marketing and sales teams can target communication strategies to where people are in the buying cycle, reducing time to purchase and time to revenue.
PR News
American Consumers Like Shopping Green, Survey Finds
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
PR News
The 5 Golden Rules to HARO Success, as Shared by Real Users
To learn how to maximize your chances of being selected as a HARO source by a journalist, you need information from those who actually experienced success. We gathered the information for you, and put together a list of 5 golden rules.
PR News
French/West/Vaughan Announce Personnel Shake Up
There’s been a big shake up of personnel at French/West/Vaughn (FWV), one of the leading PR agencies in the US, with two senior staff members being handed promotions in addition to two new hires joining the outfit.
Marketing News & Digital Marketing Strategy
European Companies Can Grow Using Effective SEO & Marketing
We are all in an “economic tar pit” in Europe. Growth is so slow it is almost horizontal. Where is future growth going to come from? Governments argue about the need to either borrow more, or cut more from spending, or both. Businesses despair at the lack of demand for their products and services. In many parts of the world things are looking very gloomy. Here though is the key to possible solutions. Many, not ALL parts of the world are suffering from stagnant economies and poor growth. Some actually are doing very well indeed.
PR News
5 Kinds of Facebook Updates and How to Use Each to Get Attention
We all know by now that we should be using social media for everything from branding to marketing and customer engagement.
PR News
Spain: Smartphones Trump Other Devices in Surfing the Internet
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .
PR News
ePrize Acquires Bulbstorm, Extending Customer Engagement Capabilities
ePrize announced the acquisition of Bulbstorm, which further extends the capabilities of the company's customer engagement platform currently used by more than 50% of the Fortune 500 brands.