Ad buyers want to know their ads are indeed seen by target audiences. Publishers want and need advertising money and one could only think that in order to receive it, they would offer relevant statistics. Well, it looks like things aren't as simple as that, as a new report that analyzed actual buys made across 425,000 sites and included display, video, mobile and social network ads shows.
We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus' iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.
Morrisons will launch its first online wine offering, Morrisonscellar.com, which will be promoted by Focus PR. The agency won a three-way pitch and will have quite a challenge with this launch. Its mission is to create awareness for the website, scheduled to be launched later this year, and for the Morrisons wine offering, targeting to key opinion formers and consumers.
Overit expands its creative staff with the hiring of content and social marketing thought leader Lisa Barone, along with the acquisition of Brayton Graphics, an award-winning boutique design and development firm.
These unexpected companies that invest in Pinterest see something beyond the hard sell for a product when using Pinterest. It all boils down to how they use Pinterest for marketing and lead generation.
Your company just started up an online presence, there's all this buzz about social media and some so called "conversation" going on. Figuring out you'll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?
If you are sitting there with your Monday thinking cap on wondering what will be the very "next thing" in consumer engagement, maybe your waiting and thinking is already over. IPI (Europe) Limited, printable interactivity may already be here. Your read correctly, real world printed products and packaging that can help generate not only interest but purchases.
Everything PR News has engaged in discussion with a number of key decision makers over the last year. PR gurus, creatives, journalists and editors, but not so many marketing experts. We found just such a guru in Brian Fitzgerald.
Knowing how to present your idea, your business, and particularly your startup, even before you are ready for customers. For believers in symbolic excellence and "Hollywood" presentation, we offer up 5 new startups that tease the anticipation spot.
Star Wars fans from all over the world, we have good news for you: Electronic Arts (EA) decided to offer a free version of Star Wars: The Old Republic. Starting this fall, the massively multiplayer online role playing game will have two options available for playing: paid and free.