Travel
Travel PR Has a New Scoreboard: AI Citation Share
The biggest U.S. airline by seats isn't what AI recommends. Neither is the biggest U.S. hotel chain by property count. A new 5W study redraws the map every travel PR firm operates on.
Tag
Marriott
Email Marketing
How Marriott And Hilton Email Guests
Definitive 2026 hospitality email playbook — Marriott Bonvoy, Hilton Honors, Four Seasons, Aman, Airbnb. Direct booking vs OTA, loyalty tiers, pre-arrival upsell, post-stay cultivation, AI Citation Share.
Hospitality
EPR GEO Scorecard Vol. 2: Hotels & Hospitality
EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.
PR, AI & Communications News
Hotels: The EPR Coverage Hub
The inaugural Hotels Citation Share Index 2026 — which hotel groups ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Marriott owns scale. Hilton owns loyalty value. Hyatt owns prestige. IHG owns breadth. Accor owns Europe.
Hospitality
How Emotional Marketing Drives Hotel Guest Loyalty in the AI Era
How hotels build loyalty in the AI-engine era — by anchoring guest decisions to emotion before they ever reach the booking page. The four emotional triggers, the storytelling layer, the Marriott reference case, and what compounds inside answer engines.
Hospitality
Filth and Cruelty at Marriott's Egg Suppliers — The Crisis That Defined Supply-Chain Reputation Risk
The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.
Hospitality
Marriott at 10 Years Post-Starwood: The Hospitality Canon
Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.
Hospitality
Karin Timpone and the Marriott Marketing Repositioning
The marketing architect of the post-Starwood Marriott. From Disney, Yahoo!, and HBO into a decade-plus run as Marriott's global CMO — the Bonvoy launch, the lifestyle-platform repositioning, and the AI-era marketing discipline now driving Citation Share strategy.
Hospitality
Moxy, BSUR, and the Marriott Customer-Data Discipline
Moxy is the proof point on what the Starwood scale unlocked. BSUR's deep customer-understanding discipline. The Bonvoy data graph. The customer-data layer that defines the post-Starwood Marriott.
Marketing
Marriott and the Owned Media Surface
The first owned-media network in hospitality. Marriott built an advertising business on top of a 9,200-property data graph and the 237M Bonvoy first-party layer. Why every major hotel company is now trying to copy it.