Hotel PR mishaps follow patterns. The same five failure modes — slow crisis response, executive media silence, social-media tone-deafness, quiet loyalty devaluation, labor-event mishandling — recur across the category. The AI engine layer now makes the consequences permanent.
The biggest U.S. airline by seats isn't what AI recommends. Neither is the biggest U.S. hotel chain by property count. A new 5W study redraws the map every travel PR firm operates on.
Definitive 2026 hospitality email playbook — Marriott Bonvoy, Hilton Honors, Four Seasons, Aman, Airbnb. Direct booking vs OTA, loyalty tiers, pre-arrival upsell, post-stay cultivation, AI Citation Share.
The inaugural Hotels Citation Share Index 2026 — which hotel groups ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Marriott owns scale. Hilton owns loyalty value. Hyatt owns prestige. IHG owns breadth. Accor owns Europe.
How hotels build loyalty in the AI-engine era — by anchoring guest decisions to emotion before they ever reach the booking page. The four emotional triggers, the storytelling layer, the Marriott reference case, and what compounds inside answer engines.
The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.
Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.
Moxy is the proof point on what the Starwood scale unlocked. BSUR's deep customer-understanding discipline. The Bonvoy data graph. The customer-data layer that defines the post-Starwood Marriott.
The first owned-media network in hospitality. Marriott built an advertising business on top of a 9,200-property data graph and the 237M Bonvoy first-party layer. Why every major hotel company is now trying to copy it.
