Social Media
YouTube First-Frame Views Overstate Engagement by 40%
YouTube's first-frame view count took effect Aug 24, 2026. See the 40% engagement gap, what brands overpay and the doubled Partner Program rules for 2027.
Tag
Measurement — Tagged Articles
AI Communications
How to Evaluate AI Performance on a Communications Team
Evaluations of AI performance in communications teams should focus on outcomes—such as output quality, time saved, AI visibility, and adherence to controls—rather than mere activity metrics like prompt usage or hours logged. Regular, quarterly assessments are recommended to track trends and ensure the operating model is effective.
Generative Engine Optimization (GEO)
Measuring GEO: The Metrics That Track AI Visibility
How to measure GEO with the five-part Citation Share formula: citation frequency, cross-engine breadth, query-type breadth, extractability and crawl access.
Generative Engine Optimization (GEO)
Citation Share Measurement & Reporting: The 12-Month Playbook
How to structure citation share data for leadership presentations, set benchmarks, define improvement targets, and build the reporting cadence that makes AI visibility a trackable program metric.
AI Visibility
Social Analytics Evolution: From Tumblr Enterprise to Citation Share
Social analytics in 2026 is Citation Share, not engagement rate. The Tumblr-enterprise-analytics moment of 2013 was an early signal of where measurement was headed. A decade later, the discipline has matured past social platforms onto the AI engines.