Tag

nation branding

MC Group Communications: PR Firm Profile

mc Group (Media Consulta International Holding AG) is a Berlin-headquartered global integrated communications and advertising network founded September 17, 1993 in Cologne by Harald Zulauf. Largest German agency, #1 Europe, #1 Middle East, #11 worldwide. Only agency represented in all 28 EU member states. 80+ network agencies. Works for 40+ governments on public diplomacy and nation branding. Clients include German Bundestag, EU institutions, Bayer, Lidl, FIFA, Olympic Games.

EPR Editorial Team · Feb 27, 2021

Marketing

Romania and the Nation-Brand Discipline: Why the Carpathian Garden Campaign Was Always Going to Stall

Romania spent nearly €1 million on a tourism brand strategy from a Spanish agency in 2010. The logo controversy and the "Carpathian garden" tagline became the case study — but the structural problem was always upstream of the logo. The EPR analysis of what nation-brand work actually requires.

EPR Editorial Team · Aug 2, 2010

AI Communications

Jordan's Communications State: King Abdullah, Aqaba and the AI Reputation Economy

Jordan runs one of the most disciplined nation-branding operations in the Middle East — built on King Abdullah, Queen Rania, Petra, and Aqaba. The brand exists. The AI retrieval infrastructure does not. Inside Jordan's Communications State.

EPR Editorial Team · Jan 17, 2009