PR News
Shopping PR: Who Pays $1.1 Million for Mystery Shopper Reviews?
There's one thing Sheepy doesn't get: mystery shoppers. Mobee just got caught in the sheepworks.
Tag
online marketing
PR News
5 Things To Know Before You Start a Marketing Plan
Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.
PR News
Yahoo UK Launches First Integrated Campaign to Promote omg!
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
PR News
Younger Shoppers Take the Lead in Mobile Shopping
Multichannel retail is on the rise, and mobile shopping is trending among younger people as a new survey of U.S. and U.K. consumers conducted by digital marketing group Econsultancy shows. These results only come to underline a buying channel that has been promoted for years and some current studies as well.
PR News
Food Content is Heavily Searched and Shared Online
Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase a new brand of food or beverage is the online recommendation from a friend, mentioned by 36% of the respondents. 30% would buy the same new brand if another friend than the close one would recommend it online, and other people would try the new product if connections from their social networks, people they know or not, would like their statuses.
Insights & Strategy
Coke, Apple and Google Lead Social Media Conversations
The social media conversations universe is dominated by big brands, famous all over the world. Coke, Apple and Google are on the top three places, followed by other important names, as a new monthly report that tracks the social media “conversations” related to the top 100 consumer brands shows. The report was made by PQ Media, the leading provider of global media econometrics and pioneer of emerging media research, and uberVU, a social media audience measurement firm.
PR News
Five Steps to Social Media Marketing Success
Your company just started up an online presence, there's all this buzz about social media and some so called "conversation" going on. Figuring out you'll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?
Insights & Strategy
Is There True Value in Facebook Advertising?
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
PR News
Ace Metrix: London's Best Ads
Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.
PR News
Jivox Releases New Video Ad Insertion Platform
The new Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams delivered to mobile devices.