PR News
What You Need to Know About Digital PR
In many ways digital PR is most successful when built around relationships.
Tag
online marketing
Editorial
Using Consumer Reviews And Influencer Marketing To Boost PR
But there are some key issues to consider when using influencer marketing.
Editorial
Retail PR and Marketing Takes Flight in Today’s India
And that's exactly what's happening as their new malls turn into the place to be for India's youth, whether they come to shop or not.
Technology
Kickstarter Campaign For Solar Powered, Water-Proof Speakers Gains Major Traction
Sometimes we see a product and we just say WOW!
Insights & Strategy
Making Biotech Advances Known
Biotech may seem highly technical to everyone outside of the field, and in fact, it may be exactly that.
PR News
Transforming Corporate Newsrooms to Meet the Needs of Reporters
Corporate newsrooms play a crucial role in the dissemination of information.
Insights & Strategy
The Penn State Page Center: How Academic-Practitioner Research Bridges Work in PR
For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience.
Insights & Strategy
The Descent of Public Relations Alongside Journalism
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
Insights & Strategy
The Changes Free Media Brings to PR
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism.
Insights & Strategy
First-Party Data in B2B Marketing: The 2026 Operating Model
First-party data in B2B for 2026. Five shifts since 2016. The five data categories that matter. The three-layer operating model (collection, intelligence, activation). The dark-funnel problem. What compounds versus what just produces activity.