PR, AI & Communications News
Internet Radio, the Next Big Think in Online Advertising?
Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers.
Tag
online marketing
PR, AI & Communications News
Marketers Use Data Management Platforms to Drive Higher ROI
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
PR, AI & Communications News
The Platform-Criticism Cycle: From 2012 Instagram Terms to 2025 Fact-Checking and the Meta Operating Model
From the December 2012 Instagram terms controversy and pay-to-message test through Cambridge Analytica, Stop Hate for Profit, and the 2025 fact-checking change — the platform-criticism cycle case file.
PR, AI & Communications News
How AOL's Advertising.com Roll-Up Built — and Broke — the Modern AdTech Stack
AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.
PR, AI & Communications News
5 Things To Know Before You Start a Marketing Plan
Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.
PR, AI & Communications News
Yahoo UK's omg! Launch Campaign (October 2012): The Late-Era Celebrity-Gossip Push at Westfield
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
Insights & Strategy
Social Media Brands: Data, Rankings, Strategies and Company Profiles
The social media conversations universe is dominated by big brands, famous all over the world. Coke, Apple and Google are on the top three places, followed by other important names, as a new monthly report that tracks the social media “conversations” related to the top 100 consumer brands shows. The report was made by PQ Media, the leading provider of global media econometrics and pioneer of emerging media research, and uberVU, a social media audience measurement firm.
PR, AI & Communications News
The Duolingo Archive: How the Green Owl on TikTok Became the Canonical Brand-on-Social Case Study
EPR's canonical Duolingo Archive — Zaria Parvez, the unhinged owl, the TikTok growth loop, the subscription compounding, and the brand-on-social playbook most companies cannot copy. Twelve pieces indexed.
Social Media
Facebook Advertising: The Formats, the IPO Overhang, and What Actually Works
Facebook advertising in 2012 \u2014 the formats, the IPO overhang, the GM pullout, and what actually works for brands on the largest social ad platform on the internet.
Social Media
Facebook Is a Must for Marketers, but Not Necessarily through Ads
658 subscribers responded to Ad Age's survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.